Blog
Notes on paid traffic and follow-through.
Practical reading for marketing leads who want more from the traffic they already buy.
Paid traffic
97 of every 100 paid visitors leave without a word. Here is what that costs.
Most businesses measure the clicks they buy and the forms they get. The gap between the two is where most of the money goes.
Reporting
A resolution is not a lead. How to read identification numbers honestly.
Visitor identification produces big numbers. Knowing what each number means is the difference between a useful report and a misleading one.
Sales process
Follow-up speed decides what recovered traffic is worth.
Identification gets you a second chance. What your team does in the next few hours decides whether you use it.
Measurement
Set your conversion baseline before you add anything new.
Without a starting point, every result is an opinion. Thirty days of baseline turns it into evidence.
Put your traffic back in your funnel.
Tell us where to send your fit check. We will look at your traffic and reply within one business day.