Reporting

A person on the number. Every month.

How much of your paid traffic have we put back into your funnel? Your report connects the matching, the inquiries and the outcome against your baseline.

Overhead view of a crowded plaza at night with a few people highlighted
Identified visitorsLive
Sample feed. Names and businesses are examples.Every contact routes into your CRM.

Four measures. Defined plainly.

Visitors identified

Matched visits as a share of your traffic. A resolution is a contact record, not a new customer.

Recovered contacts

Inquiries returned through re-engagement and routed into your workflow. Replies stay separate from appointments and sales.

Conversion lift

The change against your starting conversion rate, read alongside your traffic mix and other business changes.

Acquisition cost

The cost of a customer compared with your baseline, including the program fee and the context behind the number.

Monthly check-in

20 minutes. Four numbers. One next step.

A conversation, not another login.

00-03 MIN
Start with your business

Any change in traffic, offer, capacity or follow-up that affects the numbers.

03-10 MIN
Walk through the four measures

Read each against your baseline.

10-16 MIN
Connect the report to the work

Inquiry quality and what your team did next.

16-20 MIN
Agree the next step

One clear action, an owner and a date.

Monthly check-inExample business, month 3
842
Visitors identified
30% of monthly traffic
27
Recovered contacts
Routed into your workflow
+38%
Conversion lift
Against your baseline
$298
Acquisition cost
Down from $412 at baseline

Illustrative example, not client results or a forecast.

“Three of the 27 recovered contacts became jobs this month. Next month, let's focus on the estimate-request page.”

Example check-in note

Day 60. Three honest outcomes.

IF IT IS WORKING

Keep what works.

Review recovered inquiries and acquisition cost against your baseline. Agree what to continue and where to improve.

IF THE READ IS UNCLEAR

Name what is missing.

Volume, measurement or follow-up may limit the read. We identify the gap and the date for the next assessment.

IF IT IS NOT WORKING

Say so plainly.

We discuss the weak result, what can realistically change and your options under the agreement. No invented success story.

Put your traffic back in your funnel.

Tell us where to send your fit check. We will look at your traffic and reply within one business day.